The Coca-Cola Company to Keynote at the 2011 Color Management Conference

The Color Management Conference, December 3–6, 2011, in Phoenix, Arizona, will feature a keynote presentation from Axel Kling, senior packaging graphics quality manager, The Coca-Cola Company. Kling will address the importance of color consistency for a consumer product company and delve into how Coca-Cola communicates the brand message company-wide and the crucial role color management plays in ensuring the company’s long-term, sustainable growth and market share. Learn how this consumer brand giant capitalizes on a skillful integration of brand, business, and creative strategies via a color-managed process.

Axel Kling provides strategic and operational guidelines for graphics development; sets color management policies, procedures, and standards; and functions as a steward of the company’s trademark. He has 25 years of experience in the prepress and printing industry. His roles have covered a wide spectrum of the industry, including management of large digital prepress companies.

"The Coca-Cola Company is world renowned, and we're excited to have Kling keynote the Color Management Conference," Laurie Reynolds, conference manager, said. "Kling's expertise will help attendees understand the importance and power of color management in a way they may have never thought of before. This is the type of keynote that only the Color Management Conference can offer."

The Coca-Cola Company is known for brand positioning and consumer loyalty. In a world where consumers are inundated with endless choices and offers, Coca-Cola consistently commands top-shelf dominance.

The Color Management Conference is the premiere program for anyone in a color management environment. Get the latest developments, processes, tools, resources, and technology--all in one place and delivered by practitioners and experts in the field.

From core competency to digital, from management to production, and featuring the highly regarded interactive, hands-on computer labs, this conference is a must for creative professionals, digital and wide-format printers, professionals new to color management, packaging professionals, photographers, and prepress and proofing professionals.

For more information, session descriptions, and registration please visit www.printing.org/color. To take advantage of the $100 early bird discount, register on or before October 28, 2011.