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About the Conference
2012 Color Management Conference
December 1–4, 2012
The Hotel Valley Ho
Color Is Perception...
Gain Control with Color Management
In the ideal world, your color reproduction is always accurate and your customers completely satisfied with the final product. But in reality, gaining control over color and producing consistent, predictable results can be a challenge since the final product—colors perceived by the human eye--depends upon many unpredictable elements. This year’s conference is essential to everyone involved in color including brand managers, press and prepress professionals, photographers, and designers.
The 2012 Color Management Conference delivers comprehensive knowledge, ground-breaking research, and innovative techniques through hands-on and instructional training. Learn more effective techniques for profiling, verification, brand management, and more. Then see how to optimize each step in the printing process to deliver stunning color representation in a cost-effective, material-saving method—on your first run.
Achieving accurate color reproduction regardless of substrate or process not only saves prepress and production costs but also improves your customer service. Ultimately, it is the customer who decides if a color reproduction matches the original proof. As a communication medium, color carries a message and a brand identity. Predictable color is, therefore, essential to brands. Now is more important than ever for pressroom professionals to enhance their color methodologies and meet their customers’ needs.
As you well know, many elements, including various cultural and psychological factors, contribute to our subconscious color associations. The color science presented at this event helps us control color output and the seeming unpredictability of color theory.
Our ability to maintain control of human senses through color science is fascinating. Basic color theory explains that, fundamentally, the rods and cones within our eyes absorb various wavelengths of light. The brain imparts its own explanations upon the data ultimately determining the visual spectrum. Color management, thus, is the scientific counterpart to the theory of color. Explore the controllable scientific aspects from profiling to cross-process management to communicating color to your clients at the 2012 Color Management Conference.
The Color Management Conference is the premier program for discovering the latest tools, targets, and techniques in the art and science of color management. The content is specifically tailored to address the challenges faced in a color–managed production environment. The role of color is crucial and has a significant impact, so new methods and tools—including a critical analysis of existing methods and tools—are needed in order to have a better handle on new and emerging technologies.
The goal of the conference is to provide the audience with timely, result-driven information, best practices, and peer-to-peer networking so that they can respond positively to market changes through innovated ideas and growth opportunities.
Who Should Attend?
Now in its 13th year, the conference features relevant information for people at every level—from the beginner to the seasoned pro. This program is a must for digital photographers, graphic designers, publishers, art directors, packaging buyers, prepress managers, press supervisors, production managers, quality control managers, and those from any company or industry where achieving consistent color is critical.
This specialized program is delivered by world—renowned and nationally recognized subject–matter experts and practitioners whose forward thinking vision will help you gain a competitive edge and increase your market share.
The conference offers an array of color management learning opportunities, including:
- Computer Labs: An interactive, hands-on experience
- Core Competency: For those who are new to management
- Packaging: Discussing packaging or brand management color issues
- Pre-Production: For prepress professionals, pre-media, and designers
- Digital Process: Geared toward the print professional who has digital color equipment
- Offset: Sheetfed in nature with some hybrid print shop content
- Vendor Sessions: Relevant information and presented by conference vendors
Get more from color management—less wasted ink, paper, and other consumables; less test runs and shorter makeready time; improved quality; and increased profitability!
For more information or questions, please contact:
Published on Thursday, June 28, 2012 (updated 09/27/2012)