COLOR22 Conference, hosted by PRINTING United Alliance, January 22–25, 2022


January 22–25, 2022


La Jolla, CA


Dozens of Expert Speakers

Color22 / Color. Focused.

Is achieving accurate and consistent color every time important to you? Color is the common link that crosses over every step the process, from design to print. COLOR22 featured 25+ dynamic sessions presented by top color experts to take your color skills and knowledge to a whole new level!

COLOR22 attracts a diverse community, all involved with color reproduction throughout the supply chain. Attending COLOR22, you’ll find:

  • Apparel decorators
  • Brand owners and managers
  • Designers and creative directors
  • Commercial printers
  • Label and packaging printers
  • In-plant printers
  • Photographers
  • Screen printers
  • Wide-format printers
  • Anyone who needs to produce color accurately and consistently

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Kevin Laurino


Gerry O’Brion

What Big Brands Know

Dr. Terry Wu

Neuromarketing Services


Don Hutcheson, President

Color Management Fundamentals

The goal of color management is to obtain the best possible color match from creation to output, but the topic can be intimidating if you don’t know how all the pieces come together. The good news is that color management is based on amazingly simple principles that anyone can understand, regardless of their technical knowledge. Don Hutcheson, color management pioneer and inventor of the G7® methodology will present the Color Management Fundamentals pre-conference session—free to all attendees—to clarify the basic principles and workflows of color management and help you set realistic expectations. This complete introduction will benefit the novice who wants to get up to speed quickly or anyone who wants a thorough refresher. Come out of this session armed with the knowledge to take full advantage of the sessions at COLOR22!
Gerry O'Brion, Keynote Speaker, Branding Strategist, & Franchise Expert

Influence, Collaboration and the Power of Color

Color is important. It's what we do. Brands are important. They generate trust and shortcut decision-making. Influence and collaboration are essential. It's how we get things done. As print production professionals, designers, and brand owners, we need to collaborate and influence people who don't report to us. While at Coors, Gerry O'Brion launched color innovations like the Frost Brew Liner Can (with the blue liner), and the Color-change bottle (turns blue when it's cold enough to drink). These innovations generated an incremental $250 million per year for Coors. They were made possible because of collaboration and innovation around color. To get things done, we all must influence someone. Gerry is known for a simple but powerful influence framework—The Power of Because. He'll show you how you can use this framework to influence up, down and sideways. He'll demonstrate how Coors used the framework to ignite collaboration and drive color innovation. This session will forever change how you view influence, and how the brands we support get people to buy, even in a crowded, competitive marketplace.
Kevin Laurino, Art & Print | Creative Marketing Production

A Netflix Color Story

You might think of Netflix as a digital-only company, but you’d be wrong! Netflix does plenty of printing and had to build a consistent global environment for its brand and color. In this session, you’ll hear all about the color challenges they overcame, efficiencies realized, and future plans and strategies. Get the entire Netflix Color Story and how, through educating internal staff, implementing standardized workflows, and auditing their printers, they created a more consistent and accurate color environment.
Ben Starr, Director of Technology

Managing Color Everywhere from Anywhere

Today, more and more work is managed from a remote location. With all of the complexities and moving parts in managing color, can it be done remotely? Managing color from afar does introduce new challenges, but it’s not impossible. You just need the roadmap with the right processes and the right tools. Attend this session and learn what’s needed to confidently control remotely and how to monitor color printing from anywhere in the world, anytime.
Patrick Herold, Manager of Tech Support

Shhhhh…It’s A Secret!

Every industry has its secrets, those little tidbits of information known to some but no one ever seems to talk about. Sometimes the experts assume everybody knows these “basics.” If you keep it on the hush-hush, Pat Herold will let you in on a few of these color management gems. This session will reveal secrets about G7, GRACoL, Lab space, lighting, Pantone colors and more. Hear clandestine misconceptions brought to light and explained, industry assumptions challenged, and uncover unusual uses of software that you probably already use. Trench coat and fedora are optional in this content-rich, entertaining session!
Dr. Mark Bohan, Director Color Solutions, and Wilson Howe, National Industrial and Production Print Specialist

How to Become a Color Sleuth

You’ve targeted a color standard, you think that you have done everything right, and you’re still not passing within tolerance. What gives? In this practical session, you’ll see many of the most common problems and solutions, the relationship between color standards and production tolerances, and how to troubleshoot using examples from a software and hardware perspective. Learn by doing in this very interactive session and walk away with more knowledge and confidence in your color workflow!
Ron Ellis, Principal

Designing for Brand Print Quality

What you are designing affects how you should go about creating and printing it. In this session you will learn tips to help tune your design for the best print result. We will cover how brands design and create files, communicate with suppliers, and makes sure the files they create provide the best possible reproduction. With examples and demonstration we will cover print processes, selecting targets, communicating what you want, and how to make and check files to get killer print results.
James S. Summers, Vice President

Shifting Spectra–How Brands can Navigate the LED Lighting Revolution

A brand’s color can be reproduced perfectly, but all bets are off when that brand color reaches the retail store. The influences of changing spectrums in LED lighting impact the brand color for end-consumers, retailers, and merchandizers. This session will explore the drivers and decision-makers behind those changes, how they impact brands, and what brand managers can do to incorporate these changes into their workflows, supply chains, and decision processes. Learn all about how to integrate workflows with different lighting conditions and the impact that new LED standards will have on your brand’s color!
Don Hutcheson, President

Perfect Color: What’s Possible and What’s Not?

You want your design to print as accurately as possible, but absolute perfection is elusive (if not impossible) in mass-quantity printing. Variations during a pressrun—and between runs—WILL HAPPEN! And the color you approved on a hard or soft proof, or at a press check may vary during a long pressrun, not to mention differences due to substrate color and OBAs. For these and other reasons, your expectations for consistency may not match the capabilities or variation of a specific printing system. The bottom line is that even the best printer cannot guarantee “perfection”, yet their work may be more than “good enough”. This session will guide you through examples of what’s reasonable or possible—and what’s not—in your quest for color perfection.
Dan Gillespie, Director of Technical Services

Color Measurement in DTG Printing

Getting accurate, consistent color in garment production can be a challenge – especially when the product mix includes materials like cotton, leather, synthetics, and more. Consistency and accuracy all begin with using the right tools and creating a consistent process. Attend this session and learn how to select the right device, find out what works and doesn’t, expected measurement tolerances, and best practices for measuring printed color on garments.
Michael Motter, President

Tame the Color Management and Sublimation Printing Lions!

Comparing conventional printing to sublimation printing to is like comparing kittens to lions. A kitten (conventional printing) is manageable, while a lion (sublimation printing) can quickly get out of hand. To help keep your lion tamed, this session will delve into the sublimation process— from start to finish—concentrating on process control and color management from pre-press to heat presses and fixation. We’ll also demonstrate actual sublimation transfer, so you can see the process first hand and reinforce the concepts presented!
Juergen Roesch, Senior Application Specialist

Printing onto Colored Substrates and Other Uses for White Ink

Substrate is generally considered the 5th color. But what happens when the substrate is black, blue, red, or brushed aluminum instead of white? White ink must be used as a separator for colors to print correctly and vibrantly. This session will delve into the role white ink plays when printing onto different substrates and the considerations that might apply to color management. Learn how much white you should use under black image areas when printing onto dark materials which is very important in direct-to-garment printing—an interesting challenge for current color management applications. We’ll also look into what creative role white ink can play in layered printing onto clear or translucent substrates, and all about special effects that are possible when using – typically white – ink layers under color such as used for haptic/structure printing or for security features used as counterfeit prevention.

The Effective Use of Automation in Color Management—Konica Minolta Business Solutions

Fujifilm Knows Color: Come and See How & Why—Fujifilm

Essential Digital Press Color Controls, Integrated and Automated—Canon, USA


Butterflies & Spot Colors–Metamorphosis of a Color—ColorLogic

Optimize your Print & Color Quality with Prinect Auto Paper Stretch Compensation—Heidelberg

G7 Master Printers–Optimized Production Case Studies—Idealliance



Building Open PQM Networks—Bodoni Systems



How to Accurately Communicate Brand Color Specifications and Tolerances Visually Across All Types of Print—GMG Color

Digital Proofing–Who Is Saving What?—ICScolor



Dr. Terry Wu, Consultant & Speaker - The Neuroscience of Leadership, Sales and Marketing

Choose Your Winning Color

Would you stop at an intersection if the stop sign was painted green? Would you drink orange juice that is colorless? Would you shop at a Target store if the store's sign was painted blue instead of red? We live in a colorful world. In this talk, I will share with you some stories and research studies on how color influences our taste, our cognition and our emotion. When it comes to marketing, choosing the right colors can mean huge revenue increases. In contrast, many products failed miserably because of poor color choices. Does colorless Pepsi taste good? Does blue ketchup look good on your fries? Does the same yellow color work in all countries? When it comes to winning in sports, the team's uniform color can have a significant impact. What colors can give a team a strong competitive edge? I will share with you how to choose the winning color based on science, instead of pride.
Adam Thomas, Samples Production Planning Manager

Creating Discipline in the Process

Color management is integral to color success—but what makes for a successful implementation? Take a journey from concept to implementation that engaged both internal and external suppliers where success was all about the discipline created in the process. Get the critical do’s and don’ts for achieving a consistent color management process that Shaw Industries learned from the customer’s point of view.
Mark Lewiecki, Senior Product Manager

Changing Role of the Designer in Label & Packaging Production

Packaging serves multiple functions: a physical touchpoint in the purchase decision path, a branded marketing platform, an on-ramp for production information and support. The production workflow is very complex, requiring a large number of iterations before the job is printed, and intense collaboration among stakeholders throughout. The business and technology landscapes are shifting, and the stakes couldn’t be higher. At the center of this activity is the designer. This session will explore the challenges and opportunities they face, and the implications for print service providers.
David Hunter, Principal

Variables in Color Instrumentation—When Does it Really Matter?

When you measure color, you must understand how your measurement devices are capturing color values. Not all devices measure the same, and measurement data shared within your workflow can significantly impact the end result. Some device variables that affect the measurement results include:
  • Geometry (45/0, 0/45, Spherical SPEX, SPIN)
  • Mode (M0, M1, M2, M3), type (transmissive, reflective, emissive)
  • Aperture size (.3mm to 20mm),
  • Strip vs. Spot
  • Contact vs. contactless
  • Spectral range and precision
  • Size of patch versus scan speed versus aperture size
With prices ranging between $50 and $20,000, is it even possible to mix and match measurement devices within a workflow or supply chain to attain accurate results? It depends! This session will help you understand how instruments differ and how you can intelligently use the best combination of instruments for your expectations.
Jim Raffel, Color Management Consultant/Trainer and CEO

Saving Time and Money in Wide Format with Process Control

It's one thing to dial in your workflow and your color and quite another to keep things running smoothly. In this presentation, you'll be taken through the process of both verifying color and then repurposing the verification data to do long-term process control. We'll cover topics from what to measure, when to measure and how to review and analyze the data, focusing on dashboard-type interfaces.
Thorsten Braun, CTO

Color Models in Modern Color Management

Follow the journey from the basics of color in print production to the modeling of complex print processes. Join Thorsten as he shows how modern color management depends on accurate color models. Learn how accurate color models enable precise spot color conversion, the use of smaller test charts, and the analysis of different print scenarios before printing. You will learn what color modeling is, why spectral data is essential, and what goes on behind the scenes.
Lynn Leppo, Media Sales & Project Manager I AMERICAS,

Proofing in a Digital World

Creating a physical contract proof is synonymous with offset printing—but what about digital printing? As improvements in digital technology continue to shorten the offset and digital print quality gap and the move toward digital printing environments become inevitable, what does this mean for our contract “proofing” practice? Is proofing still a necessity? This session will review examples of when traditional proofing practices offer color and cost savings benefits to printers within digital environments, and when proofing in a digital environment is unnecessary.
Shaundra Toy

It’s in the Mail – Your Brand Color

Would you like to maximize your direct mail with high-speed inkjet technology, achieve your brand-equity color goals all while reducing timelines and production costs? In this lively interactive discussion, we’ll cover everything from data to color specification to paper selection for success. If you want to reach customers effectively so that your message and brand identity are the best they can be, then this session is for you!
Mike Scrutton, Director – Print Technology and Strategy

Digital Textile Workflows, from Design to Print

The move from screen printing of textiles to digital textile is causing a rethink in workflows and supply chains. Get the latest from Adobe and learn how the industry is leveraging PDF technology, streamlining the processes where designers can go directly from design to printed product for fashion and décor, whether for Direct-to-Garment, Roll-to-Roll or Cut & Sew solutions.
Cindy Cooperman, Vice President - Brand Global Strategic Accounts

Digital Strategies for Brand Print Quality Programs

Packaging and printing supply chains were put to the test in 2020 as the world responded to the high demand for essential products amid a global pandemic. Those CPG and packaging printers already enabled with digital workflows and processes benefited from increased business agility and rose to the challenge. In this session, learn what worked for these printers during this challenging time, explore practical strategies for implementing digital color and reporting for brand print quality programs, and gain insights from the data to drive action and results.
Steve Cooney, Premedia Lead

Expanded Gamut–What Brand Owners and Designers Need to Know

Expanded color gamut printing (ECG) can produce a wide range of colors and provide more consistency across the color supply chain. What is the best time for a brand to transition to ECG and what are the critical design decisions that produce the best printed results? Attend this session and learn how to integrate ECG best practices during the packaging design phase to get the printed results you expect!
Bruce Ridge, Director of Technical Services

Achieving G7 on Direct-to-Garment

Direct-to-garment (DTG) printing and G7 is not new to the printing industry—applying the G7 Methodology for DTG printing is. The challenge is stabilizing your color workflow and achieving harmonization between all printing devices. This involves multiple processing disciplines that must be accomplished to achieve the desired result. G7 is the easy part, processing is not! Attend this presentation and discover the key elements that are required to obtain a proper G7 print throughout your DTG processing method.
Himanshu Rana, Graduate Student

Evaluating Hue Shifts in Spot Color Tints

Spot color tints can exhibit hue shifts. These shifts may depend upon the hue region, ink recipe, print conditions, and many other factors. Some colors tend to shift more than others, but which part of the tonal range is most susceptible? Are these hue shifts visually noticeable and can these cause a change in buying decisions? Can the designer's choice of a spot color tint be reproduced consistently in print? Attend this session and get these answers and more!
Jasmine Hietpas, Senior Manager, Print Product, and Steve Fischer, Color & Print Technology Manager

Why the Heck Aren’t All Converters Adopting Color Management Technology? (Virtual Session)

Color management has been around for decades. HAVI jumped on the train 10 years ago and it all began with color measurement and getting instant scientific results sure made our lives easier. Color management saves time. It cuts out subjectivity. It prevents arguments. It enables brand consistency. It even saved us money. Yet, there’s still pushback. There’s still hesitation. Why? In this session, we’ll share what we’ve learned over the last five years rolling out a successful global color management program.
Ray Weiss, Director of Digital Print Programs

Panel: Standards Today and Tomorrow

A lot of work goes into the development of standards for our industry. However, not everyone agrees on which are most important, how they are best implemented, or when they need to be implemented. In this lively panel discussion, Ray Weiss will wrangle a panel of distinguished standards gurus where they will discuss today’s trends, technologies, and standards development, and how it will affect color management in the future. Moderated by Ray Weiss, PRINTING United Alliance with Mark Bohan, Konica Minolta Business Solutions, Ray Cheydleur, X-Rite, William Li, Kodak, and Birgit Plautz, GMG Americas,
Mike Todryk, Color Technical Specialist

Color is Everyone’s Business

Printing the desired color is everyone's responsibility—from design to prepress to print production. Every month, IWCO Direct produces hundreds of millions of pieces of mail from more than 100 clients using multiple printing processes on more than 40 pieces of equipment across four different locations. In this session, Mike Todryk will talk about how IWCO Direct has created a successful process from design to print that makes accurate, consistent color happen.
Manolo Almagro and Ben Gauthier

Rethinking Packaging in a Digitally Accelerated World

Over the past 24 months, consumer digital behaviors and expectations have been accelerated to a minimum of +5 years forward. How can retailers and brands adapt package design for newly entrenched consumer behaviors such as increased e-commerce use, contactless transactions, home delivery, curbside and drive thru? In this session get insights and strategies the future of packaging:
  • Examples and trends on how retailers and brand are adapting to rapidly evolving consumer expectations
  • The impact of emerging technologies such as robotic process automation, 5G + IoT for the packaging industry
  • Ideas to help brands “rethink package design” with ways to connect physical + digital customer experiences


Manolo Almagro

Q Division

Dr. Mark Bohan

Konica Minolta

Thorsten Braun

ColorLogic GmbH

Ray Cheydleur

X-Rite Pantone Inc.

Steve Cooney

StarPak Corp.

Cindy Cooperman


Ron Ellis

Ron Ellis Consulting LLC

Ben Gauthier

Q Division

Dan Gillespie

Alder Color Solutions

Wilson Howe

Konica Minolta Business Solutions

David Hunter


Don Hutcheson

HutchColor, LLC

Kevin Laurino


Lynn Leppo


Michael Motter

Sublimation Color Management

Gerry O’Brion

What Big Brands Know

Birgit Plautz

GMG Americas

Jim Raffel


Himanshu Rana

Clemson University

Bruce Ridge

The Nazdar Companies

Juergen Roesch

Kornit Digital

Ben Starr

Color Management Group

James S. Summers

JUST Normlicht, Inc.

Adam Thomas

Shaw Industries Inc.

Mike Todryk

IWCO Direct

Shaundra Toy

Print & Color Quality Expert

Ray Weiss

PRINTING United Alliance

Dr. Terry Wu

Neuromarketing Services

Premier Partners

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Media Partners

Want to become a sponsor?

There’s no other conference like this in the world, and you should be here! Learn all about the benefits of becoming a COLOR22 sponsor.

Need help convincing your boss?

No matter how excited you may be to come to COLOR22, you may have to convince your bosses on the merits of attending.

Learn the three simple steps you can take to make your request to attend COLOR22 successful.

2022 Event Location

Hilton La Jolla Torrey Pines
10950 N Torrey Pines Rd
La Jolla, CA 92037

Phone: (858) 558-1500

Color23 Hotel Reservations / Location to Come!

COLOR22 was held at the amazing Hilton La Jolla Torrey Pines, located just outside of San Diego, CA.

Be sure to check back soon to see which fabulous location will be selected for COLOR23—we can assure you that you’ll want to be there!


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PRINTING United Alliance is dedicated to providing a harassment-free conference experience for everyone, regardless of gender, race, age, religion, sexual orientation, disability or physical appearance. We do not tolerate harassment of conference participants, speakers, or guests in any form. Conference participants violating these rules may be expelled from the conference without a refund at the discretion of the PRINTING United Alliance staff.

COVID-Related Safety Information

The safety and wellbeing of our attendees, sponsors, and staff is the top priority of PRINTING United Alliance and the Hilton La Jolla Torrey Pines. We will  provide updates to health and safety updates and measures via email to all registered attendees.

View more about our health and safety policy.

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