January 11–14, 2020


San Diego, CA


Dozens of Expert Speakers

Color20 / Get the Answers Here

Want to know how to achieve accurate and consistent color every time, no matter what the platform or process? Find the answers at COLOR20! Choose from 48+ dynamic sessions presented by the leading color experts in the industry!

COLOR20 is where you’ll get the best insights, the best practices, and the best answers to all of your color questions. You’ll discover strategies, tactics, technology, and even a few secrets about finding success in color. And best of all, you’ll find an incredible community of people who live and breathe the subject!

Who will you meet at COLOR20?

  • Brand owners and managers
  • Designers and creative directors
  • Commercial printers
  • Label and packaging printers
  • Photographers
  • Wide-format printers
  • Anyone who needs to produce color accurately and consistently

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Color20 Conference Schedule

Don Hutcheson, Principal

Color Management Fundamentals

The goal of color management is to obtain the best possible color match from creation to output, but the topic can be intimidating if you don’t know how all the pieces come together. The good news is that color management is based on amazingly simple principles that anyone can understand, regardless of their technical knowledge. Don Hutcheson, color management pioneer and inventor of the G7® methodology will present the Color Management Fundamentals pre-conference session—free to all attendees—to clarify the basic principles and workflows of color management and help you set realistic expectations. This complete introduction will benefit the novice who wants to get up to speed quickly or anyone who wants a thorough refresher. Come out of this session armed with the knowledge to take full advantage of the sessions at COLOR20!
Brian Lawler, Professor

Fine Art Reproduction: The Ultimate Color Challenge

The art of reproducing art is probably the most challenging of color management processes. In this very special pre-conference session, Brian Lawler will show you—from start to finish—the intricacies of lighting, camera position, camera profiling, printer profiling, and points of control. Get real insights on managing customer expectations, special printing papers, viewing conditions, and making it all match. Learn all about the color gamut of original art, the color gamut of ICC color spaces, and how to put color management to work to produce the most accurate of all color—fine art reproduction.
Frans Lanting, Acclaimed National Geographic Photographer

Colors of Life

Drawing upon three decades of fieldwork in wild places from the Amazon to Antarctica, master photographer Frans Lanting will share how he interprets color in the natural world for his iconic imagery. Frans Lanting has been hailed as one of the great photographers of our time. His work has been commissioned frequently by National Geographic and appears in books, magazines, and exhibitions around the world.
James Hillman, President and CEO

Improving Printer-Brand Relations

Brand owners and printers both want the same thing—consistent color output no matter what the product, process, or technology. Achieving that can be a challenge though, and it can cause friction between the two parties. Learn how brands can provide essential visual guides and tools to their print partners to best ensure compliance in producing corporate brand colors across offset, digital, and wide-format. See practical examples and learn what printers can do to be successful in matching corporate brand colors, and what valuable information brands can provide to ensure that happens successfully.
Patrick Herold and John Scott Thorburn

I Love a Color Management Mystery

Join Patrick “Holmes” Herold and John “Watson” Thorburn as they explore some of their more baffling cases in this collection of real-life color management mysteries. Increase your color detective skills as they share how they solved color conundrums and identified malicious measurements and wicked workflows. Not for the faint of heart, take a close look at graphically gruesome profiles with twists, digits, and folds and use deductive reasoning to solve them. Match wits with these famous color detectives and pick up several color sleuthing strategies while you’re at it!
Rich Apollo, Anheuser-Busch InBev Color Quality Mgr.

Getting Color Right in Beverage Can Production

Soda, beer, fizzy water—no matter what your favorite canned beverage may be—chances are you probably don’t know much about the process in which it was designed, manufactured, and distributed before reaching your hand. Join Rich Apollo as he discusses how beverage cans are produced and some of the color challenges of printing on metal.
Dan Uress, CEO

Print Quality Scoring Systems: Conformance vs. Quality

As print buyers become more familiar with quality scoring systems, new competition is emerging where printers are graded against themselves and the competition for the best print quality. Even if the work remains 100% in contractual compliance, there is no guarantee that the customer is 100% satisfied with print quality. Many considerations come into play when determining how to achieve the best print quality, such as substrates, ink, and the print process capability. Using practical examples, Dan Uress will discuss how brand owners and printers can manage these challenges and expectations from both sides.
Dave Hunter, President

So You Want to Have a 2 Delta E Tolerance?

Which variables do you need to monitor and adjust for a 2-, 3-, or even 4-Delta E color tolerance? Backed by four years of scientific research, learn the differences, causes, and effects of color reference books, substrate variations, instrumentation, substrate backing, lighting, temperature, and more. Get practical takeaways to assess the influence of each of these variables within your production chain, understand how to manage them, and provide the tolerance your brand can accept.
Angela Stone and Erica Aitken

Right Brain vs. Left Brain: Bridging Creative Design and Print Execution

Challenges between designers and printers can sometimes turn in to an MMA cage match. “Surely the designer didn’t intend for that piece to be printed with the 15 Pantone colors used to build it, right?” Printing is a left-brain manufacturing process while creative design is a function of the right-brain. Bridging what the designer is trying to achieve and how it fits in with the technical realities of what’s needed by printers is critical to help manage each other’s expectations. This session provides a primer for developing clear “how-to” and “why” guidelines on designing for print and communicating effectively with your design/production partners.
Peter Pretzer, ColorPath Solutions Development Manager

Nailing Color in Adobe CC

Getting great color output starts with solid native application and PDF files. How do you deal with PDF files that have a mix of RGB and CMYK imagery? Which PDF settings are best? How do you get the right color output for the target device? With Adobe Creative Cloud being one of the most prolifically used platforms in the industry, attend this session to learn how to get all your unruly native files and PDFs under color control!
Joe Bolokowicz, Senior Print Producer

How to Become the Color Management Champion

Have you always relied on your printer to deal with color management? Are you a brand owner ready to build your own color-managed workflow and don’t know where to start? Becoming your company’s color management champion requires a certain level of color expertise—but there’s much more. This session will provide you with the key information required to get started with color management in your company’s workflow to improve quality, increase efficiency, reduce cost, and get more color control.
Ben Starr, Color Technology and Workflow Expert

Packaging Design and Prototyping

How do you translate a great package design into a prototype? There are many tools available that make color accurate prototyping quick and easy to bring in-house. But what about building the files properly? How about die lines, white ink, and special effects? Get the lowdown on overcoming these production challenges and more with real-world experience and advice from end users that have implemented prototyping solutions.
Julia Kartush, Textile Designer and Color Analyst

Analog Color Management in the 21st Century

In a world full of spectral data, it’s easy to forget that the end consumer chooses a product mainly with their eyes—not with instrumentation. When regular use of a spectrophotometer isn't in the cards, how do you communicate consistently and efficiently with your supplier to get the results you want? Explore the benefits of proper visual assessment using a well-calibrated light booth and a proficient color analyst.
Ray Cheydleur, Portfolio Manager, Printing, Packaging and Imaging

The New World of Backlit Media and Color Management

The materials used for backlit displays is changing—it’s not just backlit signs using fluorescent tubes and inkjet-printed vinyl media. There’s a myriad of new substrates including textiles and materials that are both reflective and transmissive. Don’t forget about the backlights—there are LEDs in all sorts of configurations! These new technologies require new measurement tools and new color workflows—this session covers the most up-to-date in information in this fast-growing market!
Abhay Sharma, Professor

Expanded Gamut Shoot-Out: Real Systems, Real Results

Get the latest research results of expanded gamut printing with CMYK+OGV software from Alwan, CGS ORIS, ColorLogic, EFI, GMG Color, Heidelberg, Kodak, PACKZ, and X-Rite. How do these systems reproduce the whole PANTONE+ Solid Coated digital library? Using HP Indigo and Epson expanded gamut printing systems, see all of the practical printed test results. Is expanded gamut ready for prime time? Who can achieve < 2.0 DE? Attend this session for real systems and real results!
John Seymour, Owner

I Never Met-A-Meric I Didn’t Like

Metamerism is the often overlooked consideration when utilizing expanded gamut as a cost effective replacement for spot color. Despite excellent color management, packaging produced with spot colors sitting on the shelf alongside one printed with a combination of CMYKOGV inks may match under some lighting but not under others, potentially affecting consumer behavior. Get the get the facts of expanded gamut, lighting, and metamerism.
Fred Richards, Chief Marketing Officer

The Power of the Perfect Color

While perfect reproduction of a brand's color is an exact and valuable science, what goes into determining the colors that define a brand? Fred Richards, Chief Marketing Officer at Kaleidoscope, will explore the role of color in defining a brand, connecting with consumers, and delivering a consistent brand experience. Get inside information on the process that drives color selection, how and what a brand chooses to own, and how to leverage a color or color palette.
Jason Troutman, Principle Brand Designer

“Hey Man, I Ordered a Burger!”

Have you ever been in a restaurant, starving, anticipating that first juicy bite of that amazing burger you ordered, only to have a cold lifeless salad placed in front of you? Yeah, we’ve all been there. Next you begin to rationalize your order. “Was it the waitstaff? Was it the cook? It couldn’t have been MY fault!” The fact is, you didn’t get what you thought you’d get. The experience was a total miss. Maybe this all sounds like your last interaction with a designer or a printer. The relationship between designers and printers has long been a blur. How our roles play out in this brand restaurant can often be fuzzy, and in the end the customer tastes the failure. The convergence of creativity and control plays out in the consumer market, on the shelf, every day. In this conversation, we’ll unpack (from one designer’s perspective) the misunderstandings, disagreements, blame, and outright ignorance that exists between our professions. We want better,
Mike Todryk, Color Technical Specialist

Process Control and G7®: A Match Made in Color Heaven

You did it! High-five! You were able to eke out a G7® “shared appearance” across 13 different continuous web litho presses, two sheetfed presses, 10 continuous web inkjet presses, 10 flexo presses, three Epson proofers and three color toner devices. Now, if only you could count on it running that way tomorrow too… process control saves the day! Mike Todryk will show you how G7®, standards, and process control can help maintain the “shared appearance” that has helped make IWCO Direct the leading direct mail marketing services provider in North America.
John Scott Thorburn, Senior Color Analyst

Pro Tips for Troubleshooting Color

Modern digital output devices produce great color with little intervention—until they don’t. Identifying the problem, assessing where in color workflow it happened, and finding the solution are essential skills for all levels of digital color reproduction. Join us on a real-world journey through color space as we use common tools to identify, troubleshoot, and solve color-related problems.
Thorsten Braun and Barbara Braun-Metz

Best Practices of DeviceLink Technology

DeviceLink profiles allow for linking a specific input device with a specific output device to optimize color conversion. How can you get the most out of using DeviceLink in your workflow? Learn about DeviceLink profiles—how they can save ink, linearize output, simulate spot colors, create CMYK and multi-color separations, be incorporated with G7®, and much more!
Jason Campbell, Solution Architect

Pantone: The Inside Scoop

Pantone is a name ubiquitous in the world of color and design. “Hitting the color” can present significant challenges even with the latest advancements in color management and print technology. Join us as we discuss what Pantone Guides are and more importantly, what they aren’t. Gain insight into how guides are made, why design apps show differ, where the numbers come from, best practices, and most critically, how to manage expectations.
Dan Reid, President

CxF/X-4 and Its Use in Grand Format Printing

Matching spot colors requires a realistic definition of the reference or source color. Traditionally, it could be accomplished using CMYK or LAB, but a more effective approach is CxF/X-4 providing an improved framework for spot colors to be communicated better among different printing technologies. Discover the fundamentals of traditional spot color management and how CxF/X-4 resolves some of the problems inherent in the traditional method. We’ll also cover the tools needed to utilize CxF/X-4 data exchange in popular grand format RIP platforms.
Pete Rivard, Assistant Professor - Graphics and Production

We’re All Brown: What Makes Pleasing, Printable Skintones?

No color family comes as loaded with cultural beliefs, preconceptions, and historical pseudo-science as skin tones. We’ll examine skin values numerically—and visually—to measure and determine what numbers in various color spaces make pleasing, printable skin tones. Let's look at the numbers, swatch values, and photographs together, and uncover what we all have in common!
Dr. Mark Bohan, Director Color Solutions

Make Your Brand Stand Out from the Crowd

Print isn’t just visual communication anymore—it can appeal to your other senses as well. New technologies can be integrated such as touch, smell, and interactivity. For brands, these technologies get consumer attention and, more importantly, response. In this highly interactive session, experience these different technologies where brands are differentiating their products to increase customer engagement and satisfaction. Over 100 samples will be showcased!
James Summers, Vice President

LED Lighting: 20/20 Perspectives from Concept to Consumer

How accurate colors “look” depends on lighting. LED light sources are being installed at unprecedented rates and their impact on color can be felt throughout workflows—from product inception and production to retail store shelves—changing how color appears. Learn how to incorporate this change, what LED standards are evolving, and what other industry leaders are doing about it.
Neal Haussel, Director, Strategic Business Development & Sustainability

Future Packaging Solutions: Plastic-Free Oceans Start with You

Alluring design and brand color accuracy are essential, but we can't forget what’s fast becoming most important to consumers: your brand’s commitment to our planet's future. The largest market for plastic is packaging, and how it's being used and discarded is under intense scrutiny by the media and consumers. How can we replace plastic packaging with renewable, biodegradable, and recyclable fiber-based solutions? Get the latest on packaging solutions that print great color while supporting great form, function, design—and sustainability!
Michael Riordan, Founder

Managing Color from Design Forward

A key element of great design is ensuring great color in the final product. There are a myriad of variables that impact the accuracy and consistency of color throughout all phases of design production. This session will highlight the critical factors, settings, and decisions that impact color from the early stages of the creative process all the way through digital asset management and production.
Chris Bai, Senior Color Expert / Vice Chair of ICC Displays Working Group

Real World iccMAX

After years of planning, researching, and restructuring, ICC has announced the latest specification—iccMAX. What are the exciting new features of iccMAX? How can you leverage iccMAX and integrate it into your workflow? What currently works, and what doesn’t? In this session, learn all about iccMAX and get practical examples of how it can be leveraged in your color workflow!
Mike Strickler and Jack Frank

Rethinking the Packaging Workflow: Golden Masters and Color Spaces

No industry sector can benefit more from intelligent color-managed workflows than package printing, but color conversion of documents with multiple process and spot color elements can cause major headaches and delays. Learn how to dramatically reduce job prep and improve quality by employing “golden master” documents with original color spaces and spot colors in automated late-binding workflows. A case study will also be presented to show the benefits of streamlined preparation of folding carton jobs for extended-gamut printing.
Ford Lowcock

Smartphone Cameras: How to Maximize Image Quality and Color Accuracy

Do you own a “real” digital camera or, like most, do you rely solely on your smartphone to capture a moment in time? Have you ever stopped to consider just how accurate the color is from your phone? Attend this session and learn how to take full advantage of the camera phone’s sensor for optimum image quality, editing, and color reproduction.
William Li, Color Products Manager

Standards Are Boring!

Talking about standards is a sure way to create space around yourself at a crowded party. If you’re a printer trying to land high-value and high-volume accounts or a print buyer wanting to find not just a good printer, but a great one—often sight unseen—then standards are where it’s at. Join William Li for a practical session on what print standards you need to know about and a few things about how to get there. You may not come out at the end as the life of the party, but you’ll definitely speak standards!
Maggie Maggio, Owner

The Color Literacy Project

The study of color has been relegated primarily to art education, where the information is often oversimplified, inaccurate and fossilized. We need to radically re-think basic color education by introducing color as a collaborative arts and science subject at the elementary school level in STEAM programs and at the professional level across art, science, and industry. This session will present the goals and objectives of the recently formed Joint Committee on Color Literacy of the Inter-Society Color Council (ISCC) and the International Color Association (AIC).
Cecile van der Harten, Image Department Manager

Is Color Standardization More Difficult Than Milking a Duck? Let’s Ask The Milkmaid

Color is emotion and emotion is not always the best guiding principle. The Milkmaid—Vermeer’s oil on canvas painting—is not the best example of “the milk of human kindness.” Her looks are deceiving—her yellow vest seems to be more yellow than it actually is while her skirt is a nightmare. In museum imaging, major advancements have been made to capture and deliver digital files that are scientifically reliable while serving as a starting point for how these artifacts will be reproduced—from publications to commercial products. For the Rijksmuseum, standardization is key to accurately reproducing the finest of art for historic preservation and future use. Join Cecile van der Harten to find out where we are today and what challenges lie ahead after more than ten years of color management in museum imaging.
Dr. Erica Walker, Professor, and Michelle Mayer, Computer Engineering Major

Part Two: Are You for the Orange Team or the Red Team?

Clemson Orange is critical to university and athletic branding, but it often skews toward red or yellow on the screens during sporting events. A myriad of technical and environmental factors make it difficult to control the output. Last year, Walker shared the initial findings of this study and like most research, answers tend to lead to more questions. At COLOR20, you’ll learn about the progress made during the past year including the results of testing a traditional solution and the trials encountered developing a new one. Be a part of the fun and wear any orange clothing you have to this presentation!
Daryl Eifler, CEO

Building a Brand Loyal Brand

Creating long-term partnerships with big brands requires a mix of great communication, exceptional customer service, and the ability to insert business directly into a client’s workflow. Using this mix, the i4Color brand has built loyalty with their elite brand clientele. In this session, Join Daryl Eifler as he shares perspectives and insights on how he’s made i4Color the go-to image creation and premedia resource for some of the world’s most recognized brands.


Sunday, January 12 from 2:20 PM – 3:40 PM

New to COLOR20 are Color Tools breakout sessions! Get ideas for your business from industry experts and suppliers in 16 valuable, concise 20-minute sessions. Color Tools are where you’ll see the newest gear and latest technologies and techniques to help you up your color game! See all of the sessions in the COLOR20 Schedule-at-a-Glance!

Color20 Speakers

Frans Lanting

Frans Lanting Studio

Fred Richards


James Hillman

Mossberg & Company

Erica Aitken

Rods and Cones, Inc.

Rich Apollo

Southern Graphics Systems (SGS)

Dr. Mark Bohan

Konica Minolta

Chris Bai

BenQ Corporation

Joe Bolokowicz

Abelson Taylor, Inc.

Thorsten Braun

ColorLogic GmbH

Jason Campbell

X-Rite Pantone

Barbara Braun-Metz

ColorLogic GMBH & CrossXColor, Inc.

Ray Cheydleur

X-Rite Pantone

Daryl Eifler

i4Color, Inc.

Jack Frank

WestRock Company

Neal Haussel

Iggesund Paperboard Inc.

David Hunter

Pilot Marketing Group

Don Hutcheson

HutchColor, LLC

Julia Kartush

Textile Designer and Color Analyst

Brian Lawler

California Polytechnic State University

William Li


Maggie Maggio

Smashing Color

Peter Pretzer

FUJIFILM North America Corp.

Michelle Mayer

Clemson University

Dan Reid

RPimaging, Inc.

Michael Riordan

Independent Good

Pete Rivard

Dunwoody College of Technology

John Seymour

John the Math Guy, LLC

Dr. Abhay Sharma

Ryerson University

Ben Starr

Angela Stone

Purposeful Packaging Design

Mike Strickler

MSP Graphic Services

James Summers

JUST Normlicht, Inc. & GL Optic

Mike Todryk

IWCO Direct

Dan Uress

Colorware USA, Inc.

Dr. Erica Walker

Clemson University

Premier Partners

Principal Partners

Supporting Partners

Partner Sponsor

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Conference Partners

Media Partner

Want to become a sponsor?

There’s no other conference like this in the world, and you should be here! Learn all about the benefits of becoming a COLOR20 sponsor.

2020 Event Location

Hilton San Diego Resort & Spa
1775 East Mission Bay Drive
San Diego, CA 92109

Phone: (619) 276-4010

Color20 Hotel Reservations / Hilton San Diego Resort and Spa

The Hilton San Diego Resort and Spa will be this year’s host hotel for COLOR20. A block of rooms is available to conference attendees at a discounted rate of $159 per night single/double plus tax. To book at the discounted rate, please make your reservations prior to December 23, 2019. After the deadline, reservations will be accepted on a space and rate available basis only.

To make your reservation, please contact the hotel directly at 1-877-313-6645 or this PIA Hotel Conference Link and use conference code PIA120. One (1) night’s room will be charged to guarantee the reservation. The hotel cancellation policy is 7 days prior to arrival without penalty.


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Printing Industries of America is dedicated to providing a harassment-free conference experience for everyone, regardless of gender, race, age, religion, sexual orientation, disability or physical appearance. We do not tolerate harassment of conference participants, speakers, or guests in any form. Conference participants violating these rules may be expelled from the conference without a refund at the discretion of the PIA staff.

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