Angela Stone, president and founder of Purposeful Packaging Design, has spent over 20 years in creative design, consumer packaged goods, and brand development. She has worked with such icon brands as Harley Davidson, Cheerios, Green Giant, Tums, Noma, Woods, and the NHL. Angela has led large multi-national teams, managing complex global supply chains delivering on tight timelines. She currently consults for a number of the world’s largest CPG companies and for the printing and packaging industry in North America, Asia, and Europe focusing on designing packaging with function and purpose, print execution, and supply chain management.
Sunday, 10:00 a.m. – 11:00 a.m.
Right Brain vs. Left Brain: Bridging Creative Design and Print Execution
Challenges between designers and printers can sometimes turn in to an MMA cage match. “Surely the designer didn’t intend for that piece to be printed with the 15 Pantone colors used to build it, right?” Printing is a left-brain manufacturing process while creative design is a function of the right-brain. Bridging what the designer is trying to achieve and how it fits in with the technical realities of what’s needed by printers is critical to help manage each other’s expectations. This session provides a primer for developing clear “how-to” and “why” guidelines on designing for print and communicating effectively with your design/production partners.