Ben Gauthier

Ben Gauthier leads the Connected Commerce and Emerging Tech practice at Q Division, a global team of business management consultants, connected commerce experts and transformative tech subject matter experts who provide clients with digital transformation services, data driven customer experiences and connected commerce solutions.

Ben’s background includes, 20 years of e-commerce, digital marketing, IT, and application development expertise across various industries including, advertising, gaming, CPG, QSR and retail. Ben draws on his extensive set of broad experiences to develop best-in-class, cross-industry transformational strategies.

Session

Tuesday, 9:30 a.m. – 10:15 a.m.
Rethinking Packaging in a Digitally Accelerated World

Over the past 24 months, consumer digital behaviors and expectations have been accelerated to a minimum of +5 years forward. How can retailers and brands adapt package design for newly entrenched consumer behaviors such as increased e-commerce use, contactless transactions, home delivery, curbside, and drive thru? In this session get insights and strategies the future of packaging:

• Examples and trends on how retailers and brands are adapting to rapidly evolving consumer expectations
• The impact of emerging technologies such as robotic process automation, 5G + IoT for the packaging industry
• Ideas to help brands “rethink package design” with ways to connect physical + digital customer experiences