Dr. Mark Bohan is Director Color Solutions and is instrumental the color strategy for the organization. He has 30 years of experience with color, color measurement on press and color management globally. He has carried out fundamental color research, implemented many color solutions, aided in their development and evaluated their effectiveness. He developed and taught undergraduate and postgraduate color courses, supervised PhD and MSc projects, updated national curriculum and managed color conferences, including the PIA Color Management Conference. He has spoken and written many times on color, new technologies, printing process, workflow and the opportunities they present in the industry. He serves on national and international standards committees for color and the graphic communication industry, is involved in their development and is member of many industrial boards.
Monday, 11:10 a.m. – 12:10 p.m.
Make Your Brand Stand Out from the Crowd
Print isn’t just visual communication anymore—it can appeal to your other senses as well. New technologies can be integrated such as touch, smell, and interactivity. For brands, these technologies get consumer attention and, more importantly, response. In this highly interactive session, experience these different technologies where brands are differentiating their products to increase customer engagement and satisfaction. Over 100 samples will be showcased!