Dr. Terry Wu received his Ph.D. in Neuroscience from Vanderbilt University. He worked in Neuroscience at the University of Minnesota for 20 years. He started his own marketing firm in 2003, giving his clients a strong competitive edge through his understanding of the science of consumer decisions. He has consulted for a wide range of businesses to boost their marketing and sales. Dr. Wu is a leading expert and speaker in the field of Neuromarketing and the Neuroscience of Selling.
Monday, 8:30 a.m. – 9:30 a.m. Choose Your Winning Color
Would you stop at an intersection if the stop sign was painted green? Would you drink orange juice that is colorless? Would you shop at a Target store if the store’s sign was painted blue instead of red? We live in a colorful world. In this talk, I will share with you some stories and research studies on how color influences our taste, our cognition and our emotion.
When it comes to marketing, choosing the right colors can mean huge revenue increases. In contrast, many products failed miserably because of poor color choices. Does colorless Pepsi taste good? Does blue ketchup look good on your fries? Does the same yellow color work in all countries?
When it comes to winning in sports, the team’s uniform color can have a significant impact. What colors can give a team a strong competitive edge? I will share with you how to choose the winning color based on science, instead of pride.