Ford Lowcock’s fascination with photography started at the age of 10 and he is still loving it—passionately, as a teacher, practitioner, and former Department Chair at Santa Monica College, Santa Monica, California. Ford’s strength is not only technical photographic techniques but how to apply them creatively. He has trained photographers from little hole/big hole to studio lighting to advanced Photoshop and digital capture to advanced digital inkjet printing since 1998. Ford has also researched, tested, and taught sensor and lens technology and basic color management since the early 2000’s. Ford currently trains businesses, employees, and individuals in photography, color management, and printing.
Monday, 1:10 p.m. – 2:10 p.m.
Smartphone Cameras: How to Maximize Image Quality and Color Accuracy
Do you own a “real” digital camera or, like most, do you rely solely on your smartphone to capture a moment in time? Have you ever stopped to consider just how accurate the color is from your phone? Attend this session and learn how to take full advantage of the camera phone’s sensor for optimum image quality, editing, and color reproduction.