Gerry O’Brion has helped thousands of businesses become the #1 choice in crowded industries.
He is the Founder of What Big Brands Know® and the creator of The Power of BECAUSE framework of influence which shows companies how to stand out in the sea of sameness.
Gerry teaches a powerful process to influence customers to buy from you vs. all their other options. His strategies work in any business regardless of whether they are B to B, B to C, have a large budget or small.
Gerry spent his career as an executive for brands like Procter & Gamble, Coors Light, Quiznos, and Red Robin. He has an MBA from the University of Michigan and a BBA from the University of Wisconsin.
Sunday, 11:00 a.m. – 11:50 a.m. Influence, Collaboration and the Power of Color
Color is important. It’s what we do. Brands are important. They generate trust and shortcut decision-making. Influence and collaboration are essential. It’s how we get things done. As print production professionals, designers, and brand owners, we need to collaborate and influence people who don’t report to us.
While at Coors, Gerry O’Brion launched color innovations like the Frost Brew Liner Can (with the blue liner), and the Color-change bottle (turns blue when it’s cold enough to drink). These innovations generated an incremental $250 million per year for Coors. They were made possible because of collaboration and innovation around color.
To get things done, we all must influence someone. Gerry is known for a simple but powerful influence framework—The Power of Because. He’ll show you how you can use this framework to influence up, down and sideways. He’ll demonstrate how Coors used the framework to ignite collaboration and drive color innovation.
This session will forever change how you view influence, and how the brands we support get people to buy, even in a crowded, competitive marketplace.