James S. Summers, a frequent COLOR conference speaker, is Vice President of Just Normlicht and GL Optic, companies that design, manufacture, and deliver lighting and light measurement tools for color critical applications. His background includes 40 years in lighting, color management, print processes, and work process optimization, with roles in management, business and product development, marketing, and services.
Mr. Summers has worked for and with companies ranging from Fortune 500s to start-ups across a broad range of industries and application environments. He is a member and advisor to a variety of organizations, standards groups, and companies. He received his MS and BS from the Rochester Institute of Technology.
Sunday, 11:00 a.m. – 11:50 a.m. Shifting Spectra–How Brands can Navigate the LED Lighting Revolution
A brand’s color can be reproduced perfectly, but all bets are off when that brand color reaches the retail store. The influences of changing spectrums in LED lighting impact the brand color for end-consumers, retailers, and merchandizers. This session will explore the drivers and decision-makers behind those changes, how they impact brands, and what brand managers can do to incorporate these changes into their workflows, supply chains, and decision processes. Learn all about how to integrate workflows with different lighting conditions and the impact that new LED standards will have on your brand’s color!