Currently a Principle Brand Designer with 3M Design, Jason Troutman brings over 15 years of brand design and industrial design experience to the table, leading best practices and diverse projects across consumer brands. Jason has previously spent time at Aveda as the Director of Package Design, strengthening brand equity and consumer experience through packaging and collateral design. He has also worked on projects with other corporate brands, including General Mills, Best Buy, TDK, and Honeywell.
His expansive creative background focuses on bringing strong strategic design value to organizations and brand portfolios, and his passion for design contributes to his success to change and impact the future of design.
Jason is a big geek at hear—seek him out for extensive knowledge in the world of craft beer, Sci-Fi, scale modeling, pugs, and most recently professional major league soccer. Go Loons!
Monday, 5:10 p.m. – 6:00 p.m. “Hey Man, I Ordered a Burger!”
Have you ever been in a restaurant, starving, anticipating that first juicy bite of that amazing burger you ordered, only to have a cold lifeless salad placed in front of you? Yeah, we’ve all been there. Next you begin to rationalize your order. “Was it the waitstaff? Was it the cook? It couldn’t have been MY fault!” The fact is, you didn’t get what you thought you’d get. The experience was a total miss.
Maybe this all sounds like your last interaction with a designer or a printer. The relationship between designers and printers has long been a blur. How our roles play out in this brand restaurant can often be fuzzy, and in the end the customer tastes the failure. The convergence of creativity and control plays out in the consumer market, on the shelf, every day.
In this conversation, we’ll unpack (from one designer’s perspective) the misunderstandings, disagreements, blame, and outright ignorance that exists between our professions.
We want better, you want better, let’s make a juicy burger together. With extra bacon.