Mark Lewiecki is the Senior Product Manager of the Adobe PDF Print Engine. His background includes 20 years in commercial prepress and print production, centered on packaging, catalog and retail collateral.
Monday, 4:30 p.m. – 5:15 p.m. Changing Role of the Designer in Label & Packaging Production (Virtual Keynote)
Packaging serves multiple functions: a physical touchpoint in the purchase decision path, a branded marketing platform, an on-ramp for production information and support. The production workflow is very complex, requiring a large number of iterations before the job is printed, and intense collaboration among stakeholders throughout. The business and technology landscapes are shifting, and the stakes couldn’t be higher. At the center of this activity is the designer. This session will explore the challenges and opportunities they face, and the implications for print service providers.