Fred ensures that Kaleidoscope leverages its diverse creative talent from all offices in Chicago, Cincinnati, New York, and Europe to generate fresh, strategic packaging design solutions for clients. Fred has worked in the international design industry for more than 20 years, specifically in the “Fast Moving Consumer Goods” category. Having worked for some of the world’s leading branding and design companies in Britain, USA, and Switzerland, Fred brings a multifaceted perspective and rich design philosophy to Kaleidoscope’s design.
Monday, 8:30 a.m. – 9:30 a.m. The Power of the Perfect Color
While perfect reproduction of a brand’s color is an exact and valuable science, what goes into determining the colors that define a brand? Fred Richards, Chief Marketing Officer at Kaleidoscope, will explore the role of color in defining a brand, connecting with consumers, and delivering a consistent brand experience. Get inside information on the process that drives color selection, how and what a brand chooses to own, and how to leverage a color or color palette.