Scott is a second-generation branding and design leader who grew up just outside of New York and began his professional career 25 years ago as an account executive in Philadelphia. After moving to New York, Scott joined Gerstman+Meyers, which was acquired by Interbrand. After a brief diversion to open his own design firm, in 2003 he rejoined Interbrand to lead the New York-based packaging team. With Interbrand’s 2006 reorganization, Scott, his team, and clients moved to Cincinnati to bring to life the North American Center of Excellence for consumer branding. After several years as the second in command at Interbrand Cincinnati, Scott left to lead Brandimage’s Cincinnati and Chicago offices. Scott has returned as the CEO of Sterling Brands, which now includes the Interbrand Cincinnati business. Over his career, he has worked across continents and categories to help his clients build meaningful connections with consumers and grow their brands. Scott has built teams and agencies and is continually looking for new and better ways to get the best work done while having the most fun and delivering results.
Monday, 8:30 a.m. – 9:30 a.m. The Power of the Perfect Color
While perfect reproduction of a brand’s color is an exact and valuable science, what goes into determining the colors that define a brand? Scott Lucas, President and CEO of Sterling Brands will explore the role of color in defining a brand, connecting with consumers, and delivering a consistent brand experience. Get inside information on the process that drives color selection, how and what a brand chooses to own, and how to leverage a color or color palette.